Scherien Ali
Functional Working Groups & Events Manager Functional Working Groups
(+202) 3333 8474 scherien.ali@ahk-mena.com
Topic: Financial Mastery for SMEs, Tool Practices and Safeguards
Session Outlines:
- The Importance of Good Accounting Practices for SMEs.
- Reading Financial Statement
- Mastering The Cash Flow Statement
- The Role of Reputable Auditors
- Predicting and Planning for Financial Crises
- Q & A
- Speaker: Mohamed El Moataz, Special Consultant, PwC Middle East
- Date: Monday, 24th November 2025
- Time: 11:00 am - 01:00 pm
- Language: Presentation in English, discussion in Arabic
- Location: The German-Arab Chamber Premises