Business and Market Entry

Our department offers a specialized appointment scheduling service designed to facilitate connections between German and Egyptian clients and their target companies. Whether you are a German business seeking to establish contact with an Egyptian firm or vice versa, we step in to bridge the gap. Our service handles the entire process, from initiating contact and facilitating communication to arranging and scheduling meetings at mutually convenient times.

The service portfolio of the German-Arab Chamber of Industry and Commerce includes business matchmaking and support in negotiations between German and Egyptian companies. Through our business matchmaking service, we help finding for our clients potential business partners and coordinate for them B2B meetings to help them get in touch.

Our department also proudly serves as the official representative of the Senior Expert Service (SES) in Egypt. Through this service, we facilitate connections between Egyptian companies and experienced German Senior Experts across various sectors, offering valuable consultancy to enhance their operations and strategies. Companies can choose to host these experts in Egypt for hands-on, on-site consultancy or engage in virtual consultations, providing flexibility to meet their specific needs.

The Business and Market Entry Department organizes various business delegation trips from Germany to Egypt, Jordan as well Lebanon and vice versa. The aim of these trips is to facilitate the entry of German small and medium-sized enterprises (SMEs) into the Egyptian, Jordanian, and Lebanese markets and help identifying potential business partners.

Special emphasis is put on Renewable Energies and Energy Efficiency to support to the Export Initiative "Energy Solutions – Made in Germany" supported by the Federal Ministry for Economic Affairs and Climate Action (BMWK).

As preparation for these delegations, The Business and Market Entry Department provides complete event planning & management services and utilizes its excellent contacts as well as the AHK’s extensive date database.

“Due to the very good organization, efforts and personal commitment the event, the following B2B meetings and also the individual company visits were a big step towards entering the Egyptian market” described Mr. Ulrich Budeus Senior Sales Manager from SN Maschinenbau GmbH his experience with a delegation organized by the Business and Market Entry department.

The delegations we organize are usually implemented withing the framework of a donor funded project.

In order to support Egyptian Exports, Misr Bank Europe GmbH (MBE) with the support of the German-Arab Chamber of Industry and Commerce (GACIC) offer the following service.

The service helps Egyptian exporters to solve two main issues linked to exporting:

• Liquidity/ Cash flow
• Risk

As Open Account Terms have become a market practice when you sell especially in Europe and in Northern America. MBE Export-Finance helps you to be competitive when your clients insist on payment terms as markets demand.

By utilizing MBE Export Finance facility a significant percentage of your receivable will be immediately financed. Consequently your cash flow will be improved and you will be able to pay suppliers at an earlier stage and possibly with rebate.

Additionally you will be covered against bad debts and against insolvency of your customers.

Egypt is the most populous country in the Arab world and has one of the most important trade routes for ships in the Suez Canal. Cairo is the political and economic hub in Egypt, in which more than 20 million people live. The industrial base is relatively broad, but Egyptian industry is still relatively little involved in international value chains. However, the dense network of trade agreements makes production for export much easier. Both private and state-owned companies play an important role in the Egyptian economy. In addition to numerous small and very small companies, there are also a few very large companies. The central industries in Egypt include cement, steel, and fertilizers, in addition to textiles and food. When it comes to export, chemical and plastic products are the top players in this field of business. Agriculture plays an important role in terms of the number of jobs in Egypt. In addition to private companies, there are also several state-owned companies in Egypt, some of which are organized in large holdings.

Egypt has been an important trading partner for Germany for years. The German exports to Egypt mainly include products from road vehicles, medical and pharmaceutical products, electrical and power machines. At the same time, the share of goods that Germany imports from Egypt is growing. The successes in the expansion of mutual trade relations are due on the one hand to the deeply rooted Egyptian-German relations since the 1950s. On the other hand, the country has been promoting its industry for many years and benefits from German funding projects including the construction of primary schools, efforts to improve the status of women and girls, administrative reform, and district development.

Nevertheless, the Egyptian economy is also affected by several economic crisis. Various industries are experiencing a decline in demand and a collapse of supply chains. Despite the government's far-reaching investment and subsidy plans, new financing and cooperation opportunities are therefore indispensable for the coming years.

The X-Tron platform promotes this development by supporting German and Egyptian companies in their search for financing and networking with banks from all over the world.

X-Tron is the marketplace for foreign trade and export finance. On it, companies can find financing for their export and import transactions. So far, transactions in the range of 50,000 to 100 million euros have already been successfully financed via the platform.

Within just a few minutes, exporting companies from German-speaking countries and importers from Egypt can request non-binding financing offers from over 50 international banks.

They can then easily compare bank offers and quickly choose the right financing to fund transactions between Europe and Egypt, e.g. for the sale or purchase of machines and plants. For the decision, companies do not have to go by the best financing conditions, but can also choose an offer for its qualitative aspects. For example, on the platform companies can find out exclusively how long the bank has been active in Egypt, how strong its local presence is, and approximately how many transactions it has financed there in the last 12 months. In this way, a bank can be selected that is not only the most affordable, but also enables the financing side to run smoothly. This benefits importers and exporters alike.

In addition, companies learn via X-Tron how a specific financing request would have to be modified so that more banks can make offers for it (e.g. with a shortening of the tenor) or for what reasons certain banks reject a request. This information provides a much better insight into the market and can be very helpful for further discussions with the foreign business partner.

If X-Tron is used regularly, the platform automatically provides insight into one's own financing history. Through the detailed overview and evaluation of all financing requests and offers, important conclusions can be drawn for future banking relationships, among other things.

You can find more information about X-Tron here